Course syllabus

Welcome to the Service Management and Marketing Course Website

Course Code GFÖ3JM

  Elective/Exchange Student/Erasmus Campus-based Course

It is planned that the course will run on the Borlänge campus in the so-called Study Period 2 which runs from 9 November 2026 to 15 January 2027.

All teaching on campus will be finished before the Christmas break = you do not need to be on campus (or even in Sweden) for the work which will be done in the New Year (see Schedule, item #2 below).

** For information about preparing for the 1st Workshop, please make sure you are registered for the course
so you have access to the Home section (menu on left) **

First, look at these links:

(1) Course Information to access information about the general course contents, required course textbook (see also link #4 below), assignments overview, teacher information, etc. 

Detailed information will be provided in the various parts of the Course Handbook which will be available to you, as you need them throughout the course, in the Modules section (accessible for registered students).

(2) Direct link to schedule will be added here when available (will also available via the Course Handbook Part 1 & Other Information module)

Then, click on the links below to access additional information and, if necessary, help (items #6-8):

(3) Official course syllabus

(4) Literature list - course textbook: Service Marketing: integrating customer focus across the firm by Wilson, Zeithaml, Bitner and Gremler 

  Instructions how to buy an online version of course book with 30% discount

(5) Campus layout (finding your classrooms)

(6) Support staff's Zoom room - access this Zoom room to speak directly to our support staff if you have questions about eg using the course website, using Zoom, or anything else regarding your studies here (not just this course).  All the support staff are proficient in English. 

(7) Support staff's email - for questions about applications/registrations, contact the course administrator (please write the course code FÖ2032 in the subject line of your email)

(8) Specific questions about the course - once registered, use this link to post questions (anonymously) which is also available in the Course Handbook Part 1 & Other Information module, or before/after registration use the Inbox function (see purple menu, extreme left) to contact me via email.

Once you are registered, you will have access to the course material which can be found in the Modules section (which you will see in the menu on the left)

 I will provide material which you will download and use in Microsoft Word and Powerpoint formats.  If you do not currently have access to these formats, the university offers the Office 365 package to registered students.  More details via this link.

If the arrow in front of the Module name is pointing left, eg: just click on the arrow so it points down to see the contents, eg:

Once you have completed the work in a module, I recommend that you 'collapse' the module by clicking on the little arrow so it points left.  In this way, you only have the current module material visible.

It is also recommended that you right click on a document/link/etc and open it in a new tab rather than directly within Canvas (makes navigation easier).

Regards Sarah