Course syllabus
Welcome to "Management and Marketing of Experiences" at Dalarna University
The course “Management and Marketing of Experiences” aims to develop students’ understanding of experiences in a tourism context. We explore encounters between tourism businesses and customers throughout the “Customer journey” (pre-visit, during, and post-visit) and focus on how the unique characteristics of tourism experience come to practice in the context of management and marketing.
This is a campus-based course that runs at a 100% rate over five weeks. This means that it is a rather intensive course that requires your full attention and effort.
The course is composed of lectures, seminars, a field trip, an individual assignment and a group assignment – see more details in the GTR296 HT25 Course Handbook.pdf
To successfully complete the course, students must:
- actively participate in all seminars
- participate in the field trip
- gain a passing grade in all the seminar assignments
- gain a passing grade in their individual assignment
- gain a passing grade in their individual assignment
We hope you engage in inspiring, interesting, and challenging discussions with your teachers and fellow students. As with all courses at Dalarna University, this course has a strong foundation in theory and research.
Contact Information:
Jonathan Yachin Course Coordinator
Beatrice Waleghwa Teacher
Course summary:
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