Course syllabus
Welcome to "Tourism Marketing" at Dalarna University
The course “Tourism Marketing” is composed of two modules. The first module introduces basic marketing concepts and theories. Module one covers branding, distribution, segmentation, pricing, and positioning and deals with applying these concepts in a tourism context. The second module is concerned with analysing the marketing mix that tourism businesses use. In module two, the focus is on interpreting how tourism businesses market their products and services with consideration of their target market, competitors, and brand image.
This campus-based course runs at a 50% rate over ten weeks. It consists of lectures, seminars, and a written examination.
To complete the course, students must:
- actively participate in all seminars
- gain a passing grade in all the seminar assignments
- gain a passing grade on their written examination
After successful completion of the course, you should be able to:
- explain basic concepts and theories within marketing in general and within tourism marketing specifically
- evaluate the advantages and disadvantages of different marketing strategies in general and of tourism marketing specifically
- analyse the marketing mix of tourism businesses.
You can email me, the course coordinator (Jonathan Yachin), at jmy@du.se. As a guiding principle, I will try to reply within 48 hours.
Syllabus:
Course Handbook:
Course summary:
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