Welcome to the course Place and Destination Marketing at Dalarna University

The course “Place and Destination Marketing” is composed of two modules. The first module is concerned with destination marketing context and strategies. It deals with the unique characteristics of tourist destinations and the marketing implications of these. In the first module, we discuss theories and strategies for destination marketing and the possible roles of various stakeholders in destination marketing. The second module deals with destination marketing research. It focuses on critically reviewing scholarly articles about destination marketing and developing students’ ability to identify and formulate research questions relevant to understanding the marketing of places as tourist destinations.

This campus-based course runs at a 50% rate over ten weeks. It consists of lectures, seminars, and an individual assignment.

To successfully complete the course, students must:

• actively participate in all seminars
• gain a passing grade in all the seminar assignments
• gain a passing grade on their course assignment

After successful completion of the course, you should be able to:

• apply theoretical concepts to explain the marketing of places as tourist destinations
• account for the possible roles that different stakeholders have in destination marketing
• analyse various destination marketing strategies
• critically review scholarly articles in the field of destination marketing research
• develop research questions that are applicable to the field of destination marketing research

You

You are welcome to email me, the course coordinator (Jonathan Yachin), at jmy@du.se. As a guiding principle, I will try to reply within 48 hours. 

Course Syllabus

Schedule